Overview
The Association of Sheep Breeders 2003 from Călărași (ACOC) registers purebred sheep, issues certificates of origin, and represents breeders. ACOC Călărași offers technical and legal support, negotiates prices, and promotes professional development while collaborating with authorities to improve native breeds and preserve genetic heritage.
Project goal: The aim was to enhance the company’s visibility, create a fresh brand identity that genuinely reflects ACOC Călărași’s mission and values, while also improving their digital presence.
The mission
Împreună cu crescătorii dezvoltăm programe de ameliorare atât în rasă curată cât și programe de metisare.*
*Trans: Together with the breeders we develop improvement programs both in purebred and crossbreeding programs.
Logo
The logo features a rising sun behind Île-de-France sheep, with elegant lines symbolising energy and new beginnings. The design blends tradition with professionalism, reflecting the association's vision of growth and innovation in a modern, clean style.
We designed a dynamic logo for ACOC to express its identity in a more flexible and adaptable way. This allows the brand to stay relevant in the constantly evolving digital landscape while ensuring it stands out from the competition.
Colour palette & Typography
To translate ACOC 2003 Călărași expertise, energy and values we developed a vivid, refreshing colour palette of green and yellow hues. The primary colour Castleton Green is a deep, rich green shade, a classic and timeless colour, ideal for creating a traditional and elegant ambiance.
The chosen color palette reflected ACOC's professionalism and reliability, which cohesively complimented the typography selection that balanced modernity with legibility.
Castleton Green
006451
Baby powder
FFFFF7
Canary
FFE400
Brunswick green
253E32
Typeface/Neue Aachen Pro
Aa
Sample
abcdefghijklmnopqrstuvwxyzĂȘȚÂÎ
abcdefghijklmnopqrstuvwxyzĂȘȚÂÎ
012334567890
Typeface/Rubik
Aa
Sample
abcdefghijklmnopqrstuvwxyzĂȘȚÂÎ
abcdefghijklmnopqrstuvwxyzĂȘȚÂÎ
012334567890
Website
We created ACOC's website by seamlessly integrating the new branding, using the dynamic logo, modern visuals, and clean design to reflect the association's mission. Our interface effortlessly adapts to any screen size, providing smooth interaction and optimal user experience, while staying true to ACOC’s core values of professionalism and authenticity.
Vera Liscovschi
Work
About me
Resume
Overview
The Association of Sheep Breeders 2003 from Călărași (ACOC) registers purebred sheep, issues certificates of origin, and represents breeders. ACOC Călărași offers technical and legal support, negotiates prices, and promotes professional development while collaborating with authorities to improve native breeds and preserve genetic heritage.
Project goal: The aim was to enhance the company’s visibility, create a fresh brand identity that genuinely reflects ACOC Călărași’s mission and values, while also improving their digital presence.
Scope
Research
Brand strategy
Visual identity
Web design
The mission
Împreună cu crescătorii dezvoltăm programe de ameliorare atât în rasă curată cât și programe de metisare.*
*Trans: Together with the breeders we develop improvement programs both in purebred and crossbreeding programs.
Logo
The logo features a rising sun behind Île-de-France sheep, with elegant lines symbolising energy and new beginnings. The design blends tradition with professionalism, reflecting the association's vision of growth and innovation in a modern, clean style.
We designed a dynamic logo for ACOC to express its identity in a more flexible and adaptable way. This allows the brand to stay relevant in the constantly evolving digital landscape while ensuring it stands out from the competition.
Colour palette & Typography
To translate ACOC 2003 Călărași expertise, energy and values we developed a vivid, refreshing colour palette of green and yellow hues. The primary colour Castleton Green is a deep, rich green shade, a classic and timeless colour, ideal for creating a traditional and elegant ambiance.
The chosen color palette reflected ACOC's professionalism and reliability, which cohesively complimented the typography selection that balanced modernity with legibility.
Castleton Green
006451
Baby powder
FFFFF7
Canary
FFE400
Brunswick green
253E32
Primary colour
Typeface/Neue Aachen Pro
Aa
Sample
abcdefghijklmnopqrstuvwxyzĂȘȚÂÎ
abcdefghijklmnopqrstuvwxyzĂȘȚÂÎ
012334567890
Typeface/Rubik
Aa
Sample
abcdefghijklmnopqrstuvwxyzĂȘȚÂÎ
abcdefghijklmnopqrstuvwxyzĂȘȚÂÎ
012334567890
Website
We created ACOC's website by seamlessly integrating the new branding, using the dynamic logo, modern visuals, and clean design to reflect the association's mission. Our interface effortlessly adapts to any screen size, providing smooth interaction and optimal user experience, while staying true to ACOC’s core values of professionalism and authenticity.